Established in February 2000, Barista Lavazza is noted as a pioneer of Indian café culture. The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environment. It aims to provide a comfortable place for people to unwind over interesting conversations and a cup of coffee. Barista Lavazza consists of young adults, who are exposed to global lifestyles and appreciate the authentic flavors and tastes of coffee. At last count, the Barista Coffee Company Limited has over 200 Barista Lavazza Espresso Bars and Barista Lavazza Crèmes in over 30 cities across India. Barista is owned by Lavazza, Italy’s largest coffee company. Lavazza, the sixth largest coffee roaster in the world, has a 46.5% share in the Italian retail market (value, source: Nielsen) and operates in over 80 countries in the Home and Away- from-Home sectors.
In English, barista is a name applied to a person, usually a coffeehouse employee, who prepares and serves espresso-based coffee drinks. The word is borrowed from Italian, where it has a wider meaning of “bartender”. The term persists in American coffeehouse jargon, with many employers such as Starbucks officially utilizing the title for such employees. Often, among coffee enthusiasts, the term is reserved for one who has acquired some level of expertise or particular skill in the preparation of such drinks. Within certain circles, its meaning is expanding to include what might be called a “coffeesommelier” — a professional who is highly skilled in coffee preparation with a comprehensive understanding of coffee, coffee blends, espresso, quality, coffee varieties, roast degree, espresso equipment and maintenance.
The word barista is basically of Italian origin. In Italy, a barista is a male or female “bartender”, who typically works behind a counter, serving both hot drinks (such as espresso), and cold alcoholic and non-alcoholic beverages. The plural in English is baristas, while in Italian the plural is baristi for masculine or mixed sex (baristi: “barmen”, “bartenders”) or bariste for feminine (baristi: “barmaids”).
There Philosophy
Barista Lavazza provides all they can to make every guest feel comfortable and welcome. They serve nothing but the finest Arabica coffees and cuisine at great value prices. They have friendly and efficient brew masters who believe in service with a smile. And provide a cheerful, interactive ambience that makes guests wish their coffee breaks lasted just a little bit longer. To share their cup of joy, they have always stuck to their Italian roots, guarding them zealously to ensure that their espresso bars reflect the warmth and character of traditional Italian coffee houses. And in the process, make Barista Lavazza the place ‘where the world meets’. Their aim is to passionately deliver the highest levels of experiential services. Maintain consistency in serving the highest quality products and become a globally competitive organization – one that is driven by an insatiable thirst for excellence.
Coffee-know how
Every cup at barista lavazza is brewed using the espresso method. Recognized by connoisseurs as the best way to extract the flavor and aroma of each coffee bean. Espresso forms the base of all coffees they’re infinite variations to suit every taste.
KNOW MORE ABOUT YOUR COFFEE
ESPRESSO ITALIANO:
SHORT, dark and handsome, this Italian original is not to be confused with the milky, frothy drink that has assumed the same name in India. Filling just half a demitasse cup, espresso is rich in aroma, acidity and body. Italians are known to sweeten their espresso with sugar and drink it quietly: like an alcoholic short.
ESPRESSO MACCHIATO
Macchiato stands for “marked”. Here the espresso is marked with a teaspoon of foamed milk or sometimes a dash of cold milk. This bridges the gap between the very intense espressos italiano and the milkier cappuccino.
CAPPUCCINO
The crowding glory. One of Italy’s greatest inventions; it features the inimitable. Espresso toped with steamed milk and formed milk in a thick cup to contain the flavor and warmth. Though traditionally served without embellishment, one could add a sprinkling of chocolate or cinnamon powder.
CAFFE LATTE
A drink that originated in seatle, USA. Served in mugs, it’s made with shorts of espresso and steamed with a small amount of foam.
CAFFE MOCHA
A wickedly extravagant combination of intense espresso, freshly steamed milk and rich syrup, with a topping of sweet chocolate powder and optional whipped cream. Often referred to as “dessert in a cup”.
Innovation
Barista Lavazza is a 3 dimensional brand experience. Their focus has always been to provide a differentiated offering. They do this by using a guest touch point model that focus on the product innovation, refreshing ambience and warm service. At Barista Lavazza, they launch a new line of food and beverage – every quarter. The launches are based on international trends, guest feedback and internal research. They claim to continue their innovations along these lines and launch products that delight their guests. There target audience has a global lifestyle and a truly international outlook. The guests appreciate the truly international line of beverages served at Barista Lavazza and the warm environment. The focus is on innovation and continuity in providing guest relevant experiences within the Barista Lavazza store.
